rbrmasthead

Stations Rebroadcast Streamed Football Game

Stations Rebroadcast Streamed Football Game By cmarcucci on Apr, 17 2014 Here’s a way to save money on satellite time and maybe the first time the internet was used as the primary delivery system for an entire football game: Last Saturday, viewers in the Huntsville, AL market witnessed what may be a first for broadcast TV. The…

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dr phil

Dr. Phil Kicks Dr. Oz in the Kidneys

Dr. Phil Beats Dr. Oz The conclusion of the two-part conversation with kidnapping victim Michelle Knight on CBS Television Distribution daytime talker “Dr. Phil” on Wednesday 11-06-13 matched its household overnight average one day earlier, with a season-high 4.0 rating/11 share (based on the 56-metered markets).  Comparably, “Dr. Phil” increased by 33 percent from last…

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frankwhite

USING TELEVISION TO REACH HOLIDAY SHOPPERS

ADVERTISING FOR YOUR WEBSITE   TV ADVERTISING CAN INCREASE HOLIDAY SHOPPING. Millennials ages 18 to 34 will drive online and mobile shopping this holiday season, according to a new report from Google. In fact, 95% plan to use the Internet as a holiday shopping resource, versus 87% of adults ages 35 and above. One in…

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SWEETER DEAL?

SWEETER DEAL? Jos. A. Bank said it may up its previous bid for rival Men’s Wearhouse to $2.3 billion. The men’s apparel retailer also said it would withdraw the offer on Nov. 14 if Men’s Wearhouse declined to engage in talks. Due diligence would be required to determine whether it would be feasible to raise…

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JOINING FORCES?

JOINING FORCES? Time Warner Cable, Charter Communications and DirecTV may follow the lead of Aereo and create their own broadcast-TV streaming service as a way to avoid paying billions in retransmission fees. Currently Aereo is battling lawsuits from CBS and other broadcasters over its service, which costs $8 a month for online access to broadcast…

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TV ON THE FLY

TV ON THE FLY Southwest Airlines and DISH have partnered for a program that lets travelers borrow an iPad 2 from DISH’s “Watch TV on the Fly” lending libraries to gain free access to TV content on selected flights. Passengers traveling between select cities can now check out an iPad 2 at their departure airport…

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superbowl

Under Review: Is Super Bowl Worth $4 Million?

This article was written by E.J. Schultz in Ad Age published November 4, 2013. Is Super Bowl Worth $4 Million? When Butterfinger Brand Manager Jeremy Vandervoet wanted to make a splash for the biggest product debut in the candy bar’s 90-year history — Butterfinger Peanut Butter Cups — he knew exactly where to go: the…

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NIELSEN NUMBERS

NIELSEN NUMBERS   Nielsen announced that next fall it will start tracking viewers watching TV programs on smartphone, tablets and other devices. The media measurement company will use codes embedded by the networks within programs to collect information. Nielsen believes about 6% of audiences are not being counted using traditional metrics. The additional numbers could…

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