Meet Frank M. White

I make businesses money through placing the right advertising in the right places. After a storied career in Promotions, I took the opportunity to join Sales in 2007. I stepped into management briefly and realized I’d flatly rather help businesses grow and be on the streets. Viewers and listeners have heard me all across the country as a station voice. Some saw me as a News Anchor and a Weather Man. I’ve produced 30 Minute programs and countless :30 spots. I’ve bought all breeds of media and take pleasure in serving as a consultant for many of my clients.

 

Frank M. White’s Experience

Sr. Account Specialist

WZDX FOX, MeTV, WAMY myNetwork TV Huntsville, AL
Nexstar Broadcasting Group Inc.

Local Sales Manager

WZDX FOX, MeTV, WAMY myNetwork TV Huntsville, AL
Nexstar Broadcasting Group Inc.

Account Specialist / FOX Station Voice

WZDX FOX54 WAMY my8 and MeTV Huntsville, AL
Grant Communications

  • Transitioned to sales with NO LIST- Over 1 Million in Billing in First 2 Years
  • Consistently Led Local Direct Sales
  • Specialized in New Business Development
  • Inventory Maximization- Monetized things that have never been sold!
  • Developed and marketed products that beat DVR viewing to reach potential customers
  • Devised a plan for Closed Captioning a Live-to-tape 30 Minute show using 3 companies simultaneously

 

Creative Services Director

WZDX FOX54 WAMY my8 and MeTV Huntsville, AL
Grant Communications

Huntsville, Alabama Area

  • Executive Producer, Producer, Talent, Announcer “Bama Loves Bo”- 30 Minute documentary on American Idol Runner-up, Bo Bice- Won the time period in Huntsville- Also aired on Grant stations in Roanoke, VA., Davenport, IA and LaCrosse, WI
  • Executive Producer, Producer, Talent, Announcer “Bama Loves Bo: 1 Year Later”- 30 Minute follow-up documentary on Bice

 

Corporate Director of Advertising & Promotion

Equity Broadcasting Corp.

  • Oversaw all on and off-air promotion for broadcast group including FOX, UPN, WB, PAX, Univision and Telefutura affiliates from National broadcast hub in Little Rock, AR
  • Bought media in multiple markets
  • Produced and trafficked radio in multiple markets

Corporate Director of Advertising & Promotion

GRANT COMMUNICATIONS, INC.

WFXR-TV/ WJPR-TV FOX 21/27 WBVA-TV WB5 Roanoke,VA.
WZDX-TV FOX 54 WAWB-TV WB8 Huntsville, AL

Roanoke, Virginia Area & Huntsville, AL

  • Designed and implemented all news promotion
  • Delivered highest ratings to date for FOX21/27 Ten O’Clock News
  • Oversaw all on and off-air promotion for both markets

Director of Advertising & Promotion

WNYO-TV WB49 Buffalo, NY
Grant Communications

Buffalo, NY

  • Signed on station- Oversaw all promotion
  • Tied FOX affiliate in SO/SO in 16 months
  • Station Voice
  • Transferred to Roanoke after sale of station

Director of Advertising & Promotion

WLFL-TV FOX 22 WRDC-TV UPN 28 Raleigh, NC
Sinclair Broadcast Group

Raleigh, NC

  • Delivered highest ratings to date for FOX22 10PM News
  • Oversaw all on and off-air promotion for both stations

Director of Advertising & Promotion

WCGV-TV UPN 24 WVTV-TV Super 18 Milwaukee, WI
Sinclair Broadcast Group

Milwaukee, WI

  • Launched UPN Network on WCGV
  • Transferred to Raleigh

Promotion Manager

WZDX-TV FOX 54 – Grant Communications, Inc.

Huntsville, AL

  • Doubled station SO/SO in 18 months
  • Achieved ranking of 5th highest rated FOX station in the country 1992
  • Launched sister stations in Davenport, IA and Roanoke, VA

News Promotion Specialist

KXAS-TV NBC 5 Dallas Ft. Worth,TX
Lin Television

Dallas Ft. Worth,TX

  • Produced all news topicals, POP’s and Special Projects
  • Based in Newsroom
  • Implemented Magid directives

Promotion Manager

WZDX-TV FOX 54 Media Central, Inc.

Huntsville, AL

  • Launched FOX Network on station

News Anchor/ Weather Man/ Entertainment Reporter

KCBD-TV NBC 11 – Carrier Communications, Inc.

Lubbock, TX

Weather Man/ Promotion Director

KRBC-TV NBC 9 – Big Country Broadcasting

Abilene, TX

 

On-Air Talent Radio (During College)

KLLL-FM Triple L FM
KSEL-FM SuperRock 93
KTXT-FM Texas Tech Radio

 

Education

Texas Tech University
Lubbock, TX

BA Telecommunications
Minor- History