Meet Frank M. White
I make businesses money through placing the right advertising in the right places. After a storied career in Promotions, I took the opportunity to join Sales in 2007. I stepped into management briefly and realized I’d flatly rather help businesses grow and be on the streets. Viewers and listeners have heard me all across the country as a station voice. Some saw me as a News Anchor and a Weather Man. I’ve produced 30 Minute programs and countless :30 spots. I’ve bought all breeds of media and take pleasure in serving as a consultant for many of my clients.
Frank M. White’s Experience
Sr. Account Specialist
WZDX FOX, MeTV, WAMY myNetwork TV Huntsville, AL
Nexstar Broadcasting Group Inc.
Local Sales Manager
WZDX FOX, MeTV, WAMY myNetwork TV Huntsville, AL
Nexstar Broadcasting Group Inc.
Account Specialist / FOX Station Voice
WZDX FOX54 WAMY my8 and MeTV Huntsville, AL
Grant Communications
- Transitioned to sales with NO LIST- Over 1 Million in Billing in First 2 Years
- Consistently Led Local Direct Sales
- Specialized in New Business Development
- Inventory Maximization- Monetized things that have never been sold!
- Developed and marketed products that beat DVR viewing to reach potential customers
- Devised a plan for Closed Captioning a Live-to-tape 30 Minute show using 3 companies simultaneously
Creative Services Director
WZDX FOX54 WAMY my8 and MeTV Huntsville, AL
Grant Communications
Huntsville, Alabama Area
- Executive Producer, Producer, Talent, Announcer “Bama Loves Bo”- 30 Minute documentary on American Idol Runner-up, Bo Bice- Won the time period in Huntsville- Also aired on Grant stations in Roanoke, VA., Davenport, IA and LaCrosse, WI
- Executive Producer, Producer, Talent, Announcer “Bama Loves Bo: 1 Year Later”- 30 Minute follow-up documentary on Bice
Corporate Director of Advertising & Promotion
Equity Broadcasting Corp.
- Oversaw all on and off-air promotion for broadcast group including FOX, UPN, WB, PAX, Univision and Telefutura affiliates from National broadcast hub in Little Rock, AR
- Bought media in multiple markets
- Produced and trafficked radio in multiple markets
Corporate Director of Advertising & Promotion
GRANT COMMUNICATIONS, INC.
WFXR-TV/ WJPR-TV FOX 21/27 WBVA-TV WB5 Roanoke,VA.
WZDX-TV FOX 54 WAWB-TV WB8 Huntsville, AL
Roanoke, Virginia Area & Huntsville, AL
- Designed and implemented all news promotion
- Delivered highest ratings to date for FOX21/27 Ten O’Clock News
- Oversaw all on and off-air promotion for both markets
Director of Advertising & Promotion
WNYO-TV WB49 Buffalo, NY
Grant Communications
Buffalo, NY
- Signed on station- Oversaw all promotion
- Tied FOX affiliate in SO/SO in 16 months
- Station Voice
- Transferred to Roanoke after sale of station
Director of Advertising & Promotion
WLFL-TV FOX 22 WRDC-TV UPN 28 Raleigh, NC
Sinclair Broadcast Group
Raleigh, NC
- Delivered highest ratings to date for FOX22 10PM News
- Oversaw all on and off-air promotion for both stations
Director of Advertising & Promotion
WCGV-TV UPN 24 WVTV-TV Super 18 Milwaukee, WI
Sinclair Broadcast Group
Milwaukee, WI
- Launched UPN Network on WCGV
- Transferred to Raleigh
Promotion Manager
WZDX-TV FOX 54 – Grant Communications, Inc.
Huntsville, AL
- Doubled station SO/SO in 18 months
- Achieved ranking of 5th highest rated FOX station in the country 1992
- Launched sister stations in Davenport, IA and Roanoke, VA
News Promotion Specialist
KXAS-TV NBC 5 Dallas Ft. Worth,TX
Lin Television
Dallas Ft. Worth,TX
- Produced all news topicals, POP’s and Special Projects
- Based in Newsroom
- Implemented Magid directives
Promotion Manager
WZDX-TV FOX 54 Media Central, Inc.
Huntsville, AL
- Launched FOX Network on station
News Anchor/ Weather Man/ Entertainment Reporter
KCBD-TV NBC 11 – Carrier Communications, Inc.
Lubbock, TX
Weather Man/ Promotion Director
KRBC-TV NBC 9 – Big Country Broadcasting
Abilene, TX
On-Air Talent Radio (During College)
KLLL-FM Triple L FM
KSEL-FM SuperRock 93
KTXT-FM Texas Tech Radio
Education
Texas Tech University
Lubbock, TX
BA Telecommunications
Minor- History